"Why do I need a website when I have a Facebook page?" I hear this question almost daily from small business owners. It's a fair question – after all, Facebook is free, easy to set up, and your customers are already there.
But here's the thing: Facebook pages and websites serve completely different purposes, and if you're serious about growing your business, you need both.
The Fundamental Difference
Think of it this way: Your Facebook page is like having a booth at a farmer's market. Your website is like having your own storefront.
Facebook Page
Your Website
The Real Problems with Only Having Facebook
1. You're Building on Rented Land
Facebook owns your page. They can change the rules anytime, limit who sees your posts, or even suspend your page. Your website? That's yours forever.
2. You're Invisible to Google
When someone searches "plumber near me," Facebook pages rarely show up. But a proper website with good SEO? That's how you get found by new customers actively looking for your services.
3. You Look Less Professional
Two competing businesses: one has a sleek, professional website, the other just has a Facebook page. Which one would you trust with your hard-earned money?
4. It's Harder for Customers to Find Information
On Facebook, customers have to scroll through posts to find your hours, services, or contact info. On a website, everything is organized and easy to find immediately.
⚠️ The Hidden Cost
Every customer who googles your type of business and doesn't find you is a customer going to your competitor instead. That's money walking out the door every single day.
The Right Strategy: Both, But Website First
Here's what successful small businesses do:
Get a Professional Website
This is your digital headquarters. Clean, professional, with all your important information.
Keep Your Facebook Page Active
Use it for community engagement, sharing updates, and customer service.
Link Between Them
Drive Facebook followers to your website, and include Facebook links on your website.
Real Talk
If you had to choose just one (though you shouldn't), choose a website. Facebook helps you stay connected with people who already know you. A website helps new customers find you and trust you enough to become customers.
Facebook is great for engagement. Websites are essential for growth.