Sarah runs a successful house cleaning service with 15 years of experience and dozens of happy customers. But her website was costing her 3-4 new customers every week, and she had no idea.
After fixing just 5 simple mistakes on her website, Sarah started getting 2-3 new customer inquiries per week instead of losing them.
⚠️ The Hidden Problem
Most small business owners never know they're losing customers to their website. Visitors just leave quietly and call a competitor instead.
Mistake #1: Making It Hard to Find Your Phone Number
When someone needs a plumber at 10 PM or wants to book a haircut appointment, they want to call immediately. If they can't find your phone number in 3 seconds, they're gone.
❌ What NOT to do:
- • Hide phone number in the footer
- • Only show "Contact Us" button
- • Make people fill out a form to reach you
✅ Do this instead:
- • Phone number in the header
- • Make it clickable on mobile
- • Show it on every page
Mistake #2: Not Working on Mobile Phones
Over 60% of people will visit your website on their phone first. If it doesn't work perfectly on mobile, you've already lost most of your potential customers.
Mobile Problems That Kill Sales:
- • Text too small to read
- • Buttons too small to tap
- • Page loads too slowly
- • Have to pinch and zoom to see anything
- • Contact info gets cut off
Mistake #3: Not Showing Your Service Area
People want to know if you serve their area before they waste time calling. If it's not clear where you work, they'll find someone who is.
Vague: "Serving the Metro Area"
People don't know if they're included
Clear: "Serving Dallas, Plano, Frisco, and McKinney"
People immediately know if you serve them
Mistake #4: No Clear Business Hours
Customers want to know when they can reach you or when you're available for service. Hidden or missing hours create doubt and lost calls.
Include This Information:
- ✓ Regular business hours
- ✓ Emergency availability (if applicable)
- ✓ Holiday hours or closures
- ✓ Best times to call
Mistake #5: Generic, Boring Content
"We provide quality service at competitive prices." Every business says this. It doesn't help customers understand why they should choose you.
❌ Generic Content:
"We are a full-service contractor committed to excellence and customer satisfaction."
✅ Specific Content:
"Licensed electrician serving Dallas for 12 years. Specializing in panel upgrades, outlet installation, and emergency repairs. Same-day service available."
The Real Cost of These Mistakes
Let's be honest about what these mistakes cost you:
Weekly Lost Revenue:
The Good News
These are all easy fixes. Remember Sarah from the beginning? Here's what happened after we fixed her website:
Sarah's Results After 30 Days:
Before:
- • 1-2 inquiries per month from website
- • High bounce rate (people leaving quickly)
- • Mostly competing on price
After:
- • 8-12 inquiries per month from website
- • People staying longer, reading about services
- • Customers choosing her based on experience
The Bottom Line
Small fixes make big differences. Every day your website has these problems is another day you're losing customers to competitors who got it right.
Don't let simple website mistakes cost you the customers you've worked so hard to attract.